Kalima Klash Cards
Branding
Create a consistent brand identity & design guide for the product, in line with traditional Arabic themes
Graphic Design
Create on-brand packaging aligned with the design system, while maintaining the ideal aesthetic
Packaging
Transform designs into 3D formats according to specifications from print manufacturers
1st Round — various designs with different color themes and brand identities. Played around with sleek & modern identities as well as young and playful identities
2nd Round — narrowed down to taking a more sleek & minimalist tone with traditional undertones (i.e. Arabic geometry in the background)
3rd Round — finalized a the core design template and compared between three different colorways
Final Draft — Rendered the final 3D packaging cutout with the manufacturer's dimensions and submitted for production
