Hi, my name's Ameen . . .
I've shipped 7 brands over 4 years, across the funnel
featured experiences
BobaBud
Nov 2024-Present
Took an innovative product idea from infancy to beta phase while managing not just marketing, but legal, finance & supply chain areas as well
UI Design
Web Analytics
Lead Gen
Product Marketing
Project Management
Web traffic on launch
3200+
Beta customer close rate
11%
TurboTax, Intuit
May-Aug 2023
Winning back filers to TurboTax
Oversaw a duo-channel strategy between email & in-app notifications to reactivate customers and get them across the finish line
Reactivation
Retention
Segmentation
Journey Mapping
UI Design
Email Marketing
Project Management
Boost in filings
12%
Increase in CTR
18%
HelloFresh
Sep 2022-Apr 2023
Optimizing Direct Mail campaigns
Utilized A/B testing, automation & forecasting to build Direct Mail as HelloFresh's most successful conversion channel in Canada
Forecasting
A/B Testing
Geo-Targeting
Conversion Rate Optimization
Segmentation
Campaign Management
Total conversions
34k+
Forecast accuracy
97%
Ricoh
May-Aug 2022
Driving content that makes customers click and convert
Executed a content pipeline for sales enablement and product marketing, for all 3 stages (attract, engage, delight) of the inbound flywheel
Sales Enablement
Product Marketing
Inbound
Persona Creation
Competitive Analysis
Blogging
Lift in inbound lead capture
21%
Inbound qualification rate
13%
Explorer Hop
Sep 2021-Apr 2022
Executing a Go-to-Market strategy for brand new programs
Driving adoption for new products; retargeting new B2C programs towards consumers, while independently managing the full funnel for B2B products
Email Marketing
Go-to-Market Strategy
Upselling
Customer Analytics
B2B Licensing
Retargeting
Rippel
May-Aug 2021
Market research & validation for a pre-revenue civic tech startup
Determining the right USP/differentiation, positioning and messaging via validation interviews, pain discovery and pitch decks to MPs & grassroots organizations
Market Research
Pain Discovery
Positioning
Problem Validation
Presentation
Messaging & USP
GoFleet
Sep-Dec 2020
Lead discovery, generation & qualification for B2B telematics
Independently managed & qualified leads from the discovery stage until the quotes & negotiation stage, building a robust sales pipeline
Lead Discovery
Lead Generation
Lead Qualification
Email Marketing
CRM
Pain Discovery
Cold Calling
learning & development
Certifications
In Progress
Inbound Optimization
Hubspot Academy
Complete
Inbound Marketing
Hubspot Academy
Complete
Inbound
Hubspot Academy
Complete
Digital Marketing
Hubspot Academy
Complete
Project Mgmt
Google (Audit)
projects & side quests
